How IT AMC is priced in Dubai, and what actually drives the fee.
Every AMC provider quotes differently. Some price per endpoint, some per user, some flat per site, some by ticket volume. This guide explains the four pricing models in the Dubai market, what drives cost up or down, and which model fits which business. Our own packages and everything they include are on our IT AMC page; this guide explains the levers so you can compare any quote honestly, including ours.
- 4Pricing models
- 7Cost drivers
- 3SLA tiers
- PublishedOur package prices
Four ways IT AMC is priced in Dubai, with their trade-offs.
Per endpoint (per device)
A fixed fee per managed device: desktop, laptop, server, printer, network device. Predictable, easy to scope, scales with your asset count. Best for businesses with steady device counts and predictable user behaviour.
Per user (per seat)
A fixed fee per user, regardless of how many devices they have. Aligns with M365 licensing economics. Best for businesses with high device-per-user ratios (laptop + phone + tablet + home setup).
Flat-rate per site (or per chain)
A single fixed fee covering an entire location, regardless of device or user count. Best for multi-branch chains with similar per-branch profiles, or for businesses where headcount fluctuates seasonally.
Tiered/blocks of hours
Prepaid blocks of engineering hours per month, with a base retainer covering monitoring and helpdesk. Best for businesses with small device counts but irregular project-style needs. Watch for hour-pool exhaustion mid-month.
What actually changes the fee, in order of impact.
1. Endpoint and server count
The largest single driver under per-endpoint pricing. Roughly linear: doubling endpoints roughly doubles the fee. Servers count for more than desktops because of monitoring and patching complexity.
2. SLA tier
Tighter SLA costs more. Standard SLA (response within hours) sits at base. P1 5min / P2 10min / P3 30min SLA adds ~15-25% because of on-call coverage. 24/7 cover adds more again.
3. Compliance scope
PCI-DSS, DHA Privacy, DFSA, NESA, UAE PDPL each add evidence, quarterly attestation work, and audit support time. Compliance-aware AMC adds 10-25% depending on framework count.
4. Number of sites and branches
Each branch adds travel time, separate network monitoring, and per-branch SLA. Multi-branch is cheaper per branch in absolute terms but more expensive in total. Chain pricing tiers usually apply at 3+ branches.
5. After-hours and 24/7 coverage
Business-hours coverage (08-18 weekdays) is the baseline. Extended hours (Saturday, evening) adds modestly. 24/7 with overnight on-call adds materially because it requires named rotation, not casual cover.
6. Industry track
Generic IT AMC sits at the base. Hospitality, healthcare, retail, finance tracks add 10-20% reflecting specialist engineering, runbooks, and vendor-specific expertise (Opera, Cerner, PCI-DSS, DFSA).
7. Inclusions vs add-ons
Some providers price low and add charges for cybersecurity, backup, M365 management, project work. Read carefully: a higher-quoted AMC with everything bundled is often cheaper than a lower-quoted base with separate line items.
Six business shapes and the model that fits each best.
Knowledge-work SMB (15-50 staff)
Per-user pricing usually wins. High device-per-user ratio, low server count, predictable monthly engagement.
Asset-heavy operation (50+ endpoints, <30 users)
Per-endpoint pricing is cleaner. Engineering labs, design studios, edit suites where one user has many machines.
Multi-branch retail or hospitality
Flat per-site or chain pricing. Branch profiles are similar, headcount per branch fluctuates, and chain-level SLA matters.
Project-heavy but small day-to-day
Tiered/hours model. Most months are light; quarterly project bursts need scale. Hours-block prevents over-paying in flat months.
Regulated industry (healthcare, fintech)
Per-endpoint or per-user plus compliance tier. The compliance work adds material scope that flat-rate hides.
24/7 operations (hotel, clinic, datacentre)
Any of the four models plus the 24/7 SLA upgrade. The base model matters less than the after-hours coverage cost.
Six questions that separate a fair quote from a misleading one.
| Feature | Green flag | Red flag |
|---|---|---|
Inclusions list | Explicit, written, line by line | Vague, "and more" |
Out-of-scope items | Explicitly listed and priced | Hidden until you need them |
SLA in writing | Response and resolution per priority | "Best effort" |
Contract term | A fixed term in writing, usually 12 months, with a handover at the end | Multi-year lock-in, exit penalties |
Asset-list audit | Device and server counts checked before the price is fixed | A fixed price with no check of what you run |
Reference customers | 3 named clients you can call | Names withheld or generic |
Project work pricing | Separate rate card included | TBC, hourly |
Hardware replacement scope | Clear: parts billed at cost or fixed margin | Vague: "as required" |
A structured, transparent quoting process.
- 1
Tell us what you run
2 minutes
Users, Macs, servers and network devices, through our price request form, WhatsApp or a call.
- 2
Remote health check
45 min
A free remote review of Secure Score, MFA, backup and patch gaps, plus a check of your device and server counts.
- 3
Written fixed quote
1 business day
Your fixed yearly price, with inclusions, exclusions, SLA matrix and add-ons in writing. Onsite visits are never part of a package and are charged separately.
- 4
Signature and onboarding
10 business days
You sign and pay the yearly fee in advance, we schedule onboarding, and your 12 months start at go-live.
“We got three AMC quotes. One was 30% cheaper, one was 40% more expensive, and GR was in the middle. The cheapest had vague inclusions and a 24-month lock-in. The expensive one was enterprise-flavoured with stuff we did not need. GR was the only one that walked us through a transparent cost breakdown and showed which levers we could pull to optimise. We signed for that reason.”
What buyers ask before requesting a quote.
Related pages worth reading before requesting a quote.
Get your fixed yearly price in writing within 1 business day.
Tell us your users, Macs and servers. We recommend the right package and send your fixed yearly price.
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